TechSolv News

Google's Algorithm Change and Your Search Results

2011-03-01T14:27:00.004Z

On 24th February 2011, Google fellow Amit Singhal and Principle Engineer Matt Cutts announced a major algorithm change for their search engine via the official Google Blog. The main points of this change are to sort good and bad content. The only reason that this is news is that this will impact nearly 12% of your search results.

By Google's own admission this will affect rankings:

"We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down."

So whats the main point of this change, besides Google doing the decent thing and serving up better more targeted content for users.

I believe that this is to promote and encourage content writers to create more quality and unique content. By phasing out content plagiarisers and giving decent rankings for content scrapers we should start to see original content writers being elevated to where they belong in SERPS.

Google have proven again why they are number one in the search space and once again that search engine rankings are never a certainty.

As far as Search Engine Optimisation (SEO) is concerned, we now wait patiently to see how our clients fair with this 1 in 10 change.

I personally believe that it is suicidal to be proactive with changes like this. Keep a close eye on your analytics and react.

There is a fine line between pioneer and martyr...

See the blog post here: Official Google Blog: Finding more high-quality sites in search

Search Engine Optimisation and Your Website

2011-02-16T12:13:00.000Z

The not so dark art of search engine optimisation.
If the phrase Search Engine Optimisation (SEO) scares you, it shouldn't. There is nothing really that can go wrong (if you stay within the limitations of Google's SEO Guidelines). Stay away from Black-Hat techniques and you can't go wrong.
SEO companies can be ten a penny, but if you can find a good SEO company at the right price that had the ability to understand your business and help your online presence grow. They can be worth their weight in gold.

The new TechSolv website is nearly ready

2010-06-03T08:59:00.001+01:00

Here at TechSolv we are always looking to update and modernise. Which is why for the past few months we have been working furiously to get a new website together for easier navigation and usability.
So stay tuned...